I’ve been on the internet for years. I know the content creation world like an old friend who I’m constantly losing touch with then catching up and getting close with again.
I had my first “blog” in middle school and it’s been a long journey getting to where I am now. I feel like in order to understand my story and relationship with content creation, you really have to go back to the start of it all and follow the timeline.
2004 — Middle School Mo starts here first blog on Xanga (anyone remember that?!) It was a diary-style blog documenting my angsty pre-teen life.
2009 — Freshman year of college. After not blogging all of high school, I start a new beauty blog on Blogger after being inspired by my sister’s beauty blog and all the free products she gets sent.
2010 (January) — After spending my entire freshman year of college watching endless YouTube videos and discovering the wizard rock and nerdfighter fandom on YT, I decide to start the new year off by starting YouTube channel. I switch focus completely to YouTube and share a channel with my best friend, AJ.
2010 (September) — Months later, I start missing my beauty blog. I start a second channel, focused entirely on beauty. This is right around the initial rise of huge YouTube influencers.
2010 (December) — AJ and I have pretty much stopped posting to our joint-channel. While she’s not super interested in YouTube anymore, I decide to start my own lifestyle channel and continue on. This is during what I call YouTube’s “ukulele era.”
2011 (August) — I started another YouTube channel after going through a “rebrand.” This is the YouTube channel I still use now to this day (although it’s gone through multiple rebrands since)
2013 (April) — I start a new blog on Weebly after being inspired by countless travel blogs and food blogs I’ve been reading. I start posting about recipes, my life, beauty, and books. I slowly begin switching my focus back to blogging
2014 (March) — I decide to take all my content from my Weebly blog and move to Blogspot so that I can take blogging more seriously. I switch my focus almost entirely to blogging and begin posting multiple times a week.
2015-2017 — I go back and forth between blogging and YouTube. I see a huge jump in growth for the first time and start really trying to push growing my channel, blog, and Instagram but I can never stay consistent enough.
2018 — Around August of this year, I kind of stopped doing YouTube and blogging. I felt really burnt out and all-around disgusted by the fake, superficial world it’s become. I decided to quit blogging and YouTube. I shut down my old blogspot blog and stop posting to my channel.
PRESENT DAY — It’s now November and I’ve “quit” content creation for a whole 3 months before I came crawling back. I’m back, but ready for a change.
Reflecting on my journey
I know that there are parts of the blogging, vlogging, and content creation world that is fake and superficial. I know that there are influencers out there who are entitled and think that their status as a blogger makes them better than. But, I also know that there are good bloggers out there. Bloggers who genuinely love sharing content that helps others.
I feel like recently blogging has become all about landing sponsorships and gaining revenue and fame for people. I quit blogging for a while because I saw myself falling into that same trap and I was so disgusted with myself.
During my hiatus, I was listening to a Podcast that featured a Beauty Blogger that I used to watch on YouTube in my college days. Emily Noel is a YouTuber who now has over a million subscribers. She’s best known for NEVER having done a brand deal in her entire YouTube career. She has never done a sponsored video and featured a sponsored product because she wants to ensure that all of her views know her content is authentic and 100% truthful. She’s also a former journalist and as I J-school kid I love that!
I hope that on my newest blogging journey I can stay down to Earth like her.
I’ve been fiddling around with the idea of taking that same stance from here on out. I haven’t made any formal decisions but I feel like money is what changes people in this game. This time around, I want to blog for me. Not for fame. Not for money. Not for status or for anyone else. I want it to be only because I feel like sharing and I want to help others. And I think making the decision to refuse any sponsorships or brand deals might help.
I’m still playing around with the idea, but I’m very highly interested in it.
I want to just make content, and assume that I’m never going to “make it big.” I don’t want to strive towards that goal anymore. I’ve been there, done that and it ruins people. I want to blog and be happy doing it even if nothing big ever happens for me. That way, if it does, it’ll just be a cherry on top.